The first b2b campaign that adapts it spots to the client that gets them.
Twitter had a challenge, to persuade the most relevant advertisers in Spain that their campaign would work best on Twitter.
Playing with the fact that Twittter users look at their phones over 100 times per day, we created a campaing where the characters looked traditional advertising as often as people look at their phones.
Twitter had a challenge, to persuade the most relevant advertisers in Spain that their campaign would work best on Twitter.
Playing with the fact that Twittter users look at their phones over 100 times per day, we created a campaing where the characters looked traditional advertising as often as people look at their phones.
Client:
Twitter
Creative direction:
Pancho Cassis
David Madrid 2019
Creative direction:
Pancho Cassis
David Madrid 2019